The AC company that markets in March books May solid.
Seasonal campaigns that fire before the heat wave, an agent that books tune-ups and no-cool calls 24/7, and a site that turns “my AC just died” into a scheduled visit.
What's quietly costing you the work
The first 90°F day brings 50 calls and you can only answer 10, the other 40 book a competitor.
You wait until it's hot to start marketing, so you're bidding against everyone for the same clicks at the worst price.
Maintenance-plan customers churn because nobody reminds them their tune-up is due.
A financing option would close more replacements, but it's buried three clicks deep on your site.
See where you stand, scored out of 100
Before anything gets built, you get a free grade across the five things your customers judge you on, with the specific fix for each.
Arion Scorecard
Sample: a home-services business, today
- Website38
Loads in 4.2s on mobile; no click-to-call; contact form buried in the footer.
- Search45
Ranks page 2 for the main service term; no dedicated service pages.
- Google Business Profile52
Hours wrong for two holidays; newest photo is 14 months old; 3 unanswered questions.
- Reviews40
27 reviews, none in the last 90 days, 4 negative ones with no response.
- Social30
Last Instagram post 8 months ago; Facebook page still lists the old address.
Illustrative example. Your scorecard uses your real site, listing, reviews, and social, with the specific fixes for each.
Built for HVAC
Three steps, in order
- 01
Free Scorecard
We grade your site, search, profile, reviews, and social out of 100, with the fixes.
- 02
Fix the biggest leak
We start with the one thing costing you the most work, usually the site or the missed calls.
- 03
Turn on the rest
Once the foundation holds, we layer on the agents, the ads, and the search work.
Hear how it handles your kind of call
Demo line launching soon
The AI receptionist demo line goes live with our first pilot.
Tell the line your AC is blowing warm air. It'll offer a same-day or next-morning diagnostic, quote the visit fee, and text you the details.
Hear a sample callWhat you'd hear
A seasonal campaign timeline: cooling ads live April 1, calendar full by mid-May, versus starting cold in June.
Configured with your services, your pricing, and your calendar.
See your number first.
The free Arion Scorecard grades your website, search, profile, reviews, and social out of 100, with the fixes.
HVAC: the questions we get
Can it handle the volume spike on the first hot day?
That's the point. The agent takes every call in parallel, 30 at once if it has to, books them into your schedule, and flags the true emergencies. You stop losing the overflow.
How does the seasonal campaign work?
We plan your cooling and heating pushes once, with the creative and budget set. They launch on schedule every year, spring for AC, fall for furnaces, so you're in front of demand before your competitors wake up.
Can it sell maintenance plans?
It can offer the plan on relevant calls and send renewal reminders to existing members. Closing the sale is still yours, but the reminder that stops the churn is automated.
Does the estimate tool give a real replacement quote?
It gives a realistic range based on the details the customer provides and books a firm in-home quote. It sets expectations and gets you on the shortlist without a truck roll.
What about financing?
We put your financing option where it converts, on the replacement pages and in the estimate flow, with the monthly number, not just a logo.
Tell us what's leaking.
The most common first step is the free Scorecard, but if you already know what's broken, skip it and just tell us here.
- 1
You send this
Tell us what you're trying to fix. Two minutes, no obligation.
- 2
We reply in a day
A short note back, worth a call or not, and why. Often a free tip either way.
- 3
We scope it on a call
20 minutes. We agree what to fix first and what it costs. You decide from there.